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According to the Key Note 1995 Report, in 1994, Independent Bicycle Dealers (IBDs) had 38 percent market share; Halfords (with 300+ branches) had 32 percent, mail-order had 18 percent and corporates had 12 percent.
Halfords is now thought to account for 40+ percent of the total cycle retail market (Cycle Industry, 1996), although some estimates quote a figure as low as 20 percent (Bicycle Retailer and Industry News, USA, Feb. 1998).
MARKET SHARE
|
1992 |
1993 |
1994
|
1995 |
| IBD |
53 percent |
45 percent |
38 percent |
35 percent |
| Multiple |
25 percent |
32 percent |
41 percent |
48 percent |
| Mail Order |
18 percent |
17 percent |
17 percent |
13 percent |
| Other |
4 percent |
6 percent |
6 percent |
4 percent |
(Source: Bicycle Association)
It is generally thought that about 30 percent of all bikes are sold in the last three months of the year, in the run-up to Xmas. Halfords, for instance, sold 205 000 bikes at Christmas 1994 out of yearly total of 600 000. (Source: Cycle Industry). In 1994 the accessories market had a retail value of £102m (Source: Key Note, 1995).
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