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The total retail value of cycles sold in the UK in 1994 was £290m. (Source: Key Note, 1995). In 1998 the figure was £310m (Source: Raleigh).
In 1994 there were 2.2 million new bikes sold, a drop from a 1990 peak of 2.8 million (Source: Key Note, 1995). In 1996 sales are thought to have increased to 2.6 million (Source: Mintel, unpublished figures). In 1997 volumes were estimated at 2.4 million with total value down by 4 percent (Source: Cycle Industry, 1997). Poor weather and the expected economic downturn which never quite materialised meant the figures for 1998 were down again by up to 12 percent.
Annual sales (note: figures differ from those above)
1989 2.5 million
1990 2.2 million
1991 2.2 million
1992 2.2 million
1993 2.25 million
1994 2.35 million
1995 2.15 million (Source: Bicycle Association)
The market is split 60/40 between children's and adult's bikes. (Source: Key Note, 1995)
In 1994, mountain bikes (including hybrids) accounted for approx. 66 percent of the adult market. (Source: Key Note, 1995).
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